One of the most problematic things for Chiropractic practices and clinics is marketing. Conducting spinal manipulations, Myofascial techniques and treatments take up a lot of time and at the end of the day the marketing aspect gets overlooked. The key purpose of any Chiropractic care provider’s marketing efforts should be to get more appointments. Following are some chiropractic marketing ideas you can use to create awareness about the services you offer and attract possible customers.
Create And Maintain An Appealing Office Bulletin Board
Install a marketing oriented bulletin board in your chiropractic clinic. Fill this board up with testimonials, photographs, any upcoming events, tips on health or any other chiropractic facts. Given that you make it really interesting and visually appealing, it will make your customers more educated and responsible consumers. Maintaining such a board would allow you to generate appointments out of referrals your previous customers make.
Create A Referral System
Creating referral systems like giving your customers discounts on treatments or free treatments for every customer they bring in will enable you to generate a huge amount of appointments. Keep stacks of business and referral cards in your office so that once a patient is leaving after a treatment or procedure, you hand them a card so that they may refer you to family and friends.
Creatively designed referral systems serve as an outstanding way to increase the number of appointments you get. Giving discounts and freebies to loyal customers naturally makes them feel valued and you become a magnet for them. Consequently, a happy customer brings in more customers.
Hold Educational And Entertaining Events
Whether you do it at your office or a local hotel, holding events regarding chiropractic treatments is a great way to pull in appointments. Try to make these events as educational as possible so that people, who have slight knowledge about chiropractic care, realize how effective it is in providing relief from body aches and problems. Also include free refreshments and throw in some jokes or humor to make the event entertaining.
You can also contact other chiropractors and chiropractic communities to take part in other chiropractic events, where you can speak publicly and enhance your presence in the market.
Create An Online Presence
The internet has a lot to offer for small and unique businesses. There is a lot you can do:
- Create pages on social media websites
- Post videos demonstrating chiropractic treatments
- You can create an email database and send out newsletters on chiropractic techniques and procedures
- You can also create an online appointment reminder system
- You can include links to informative medical articles about the efficiency of chiropractic treatments
Apart from these ideas, you can do a lot more once you step in to marketing online. However, with email marketing you have to be really careful that you don’t overdo it as customers might get annoyed or your strategy might fail. Try to keep your messages relevant, precise and focus on providing unique and informational content.