The Mistakes that will Kill You!
While a novice marketer might rarely stumble up on the good fortune of attracting new clients, an uninformed one will rarely be able to engage any customers at all. To make sure that fall in neither of these two categories, you will need to develop a sound email marketing plan that will project your product or service as unique and will make all who read your proposal lean forward t take a closer look. But for that, you will need to avoid some common email marketing mistakes, like these perhaps!
Not Asking First
The one email marketing mistake that people make all the time is not asking for permission. Receiving an email that you did not ask for always feels like an invasion of privacy, no matter what the product or service. The worst thing that a business can do is to purchase an email list from a third party and blast out emails to all those in that list. The only thing this does is making your email look like spam, which is something you definitely do not want.
Blasting Irrelevant Content
Always make sure the content of your marketing emails are relevant. Be clear, stick to the point and make sure your emails are relevant to the audience that you are sending them to. Also, never try to trick anyone into buying your product or service by using fancy or confusing language. If what you are pushing is no good, they will find out sooner or later, so be honest from the get go.
Not Optimizing for Mobile Devices
With so many people connected to mobile devices, how can any marketer forget to optimize their content for them? Not keeping this in mind will only make your email look like a mess to your recipients, and if you’re hoping that they’ll consider giving it a shot later on, think again!
If you went through the effort of creating an epic subject line, it will be an epic failure if you forgot to add a “Call-to-Action” in the body of the email. Since the whole purpose behind firing up marketing emails in the first place is so that your readers can take some sort of action, not adding one will only make it harder for the readers. Adding a great CTA grabs the attention of the viewer and spurs them into action, transforming potential clients into possible long-term customers. So, this is definitely one of the email marketing mistakes you do not want to make.
Not Optimizing for Images
And if you’re thinking of using images in your email campaign, don’t. According to what could be dubious reports, 85% of customers have images disabled in their email, so there goes more than half of what could have been your client base.
Since the start of email marketing there has been no shortage of skeptics who have been skulking around and waiting for this highly-effective marketing channel to fizzle out. Clearly that is not going to happen any time soon, so why not engage your audience in a more personal way by making email marketing the hot-button of your branding efforts today, and doing it the right way by avoiding these email marketing mistakes.