Acquiring more leads, that is the basis of any internet marketing plan. But that requires you to reach countless people with the product or service you have to offer, and all in real time. So, how does one do that? Simple, you use social media outlets, such as Twitter, to do the job for you. As most of you may know Twitter is an instant messaging service that allows its users to send short messages of 140 characters to those who subscribe, known as ‘followers’. In short, when they follow you on Twitter, they see your tweets and when you follow them, you see their tweets. The following are some of the benefits of twitter for business;
Receive News in Real Time
Business owners are always on the lookout for information, whether its related to their business or not. This is where Twitter stands out from the other social media outlets that are available. No matter what the topic, you can use Twitter as a search engine to find out about virtually anything. So, if you’re looking for real people, sharing real news, then Twitter is the place to be.
Build Your Brand
If you’re thinking of using Twitter for business marketing, you are spot on. In the online world, brands are built in steps and Twitter is just another channel from where you can promote your business to an online audience. But it’s not that simple, when you’re making a Twitter profile, don’t forget to use a real photo and choose a background that coincides with your company logo or business website, and don’t forget to link it to your website.
Share Your Knowledge
Helping others who ask is a great way to establish yourself as the go to person in your market niche. It will also help you build up crucial business relationships at the same time. Twitter is a wonderful platform where you can share those ideas and reach out and connect to other like-minded people in your market niche.
Using Twitter also holds great value from an SEO perspective. All the well known search engines have confirmed that sharing links through Twitter has a serious impact on the position of a website on the search engine results page. Apart from that, a Twitter bio also makes a huge difference as it relates to SEO ranking.
Ask Questions and Get Answers
By far, one of the best benefits of using Twitter for business marketing is that it allows business owners to ask questions and get answers in real time. Along with that, business owners can ask for customer feedback and then use that feedback to make improvements to their product or service.
So, for those who ask why Twitter for business? This should give them a good idea of the benefits of Twitter for business marketing.