The main goal of social media is to spread your message – whether business or personal – to as large an audience as possible. How do you do that when you have a post limit of 140 characters? It’s actually easier than you think. Twitter is one of the largest and widely used social media platforms in the world today. Understanding how to use it to your advantage can make it a great asset to your marketing program.
Here are some Twitter tips for business that can help you utilize this platform.
Tip #1: Make your content shareable and entice people to share.
It’s important to exhaust all of your possible opportunities of how people can interact with you. And that starts with making sure that you cross promote your audience and content. What do I mean with that? At the least, give people the ability to share your content. If possible, entice them to share through contests and incentives. Imagine if you can get every new customer to tweet “I love @Optyn and you should try their marketing software”. That would lead to some nice spike in traffic and if you can do it on an ongoing basis, it’ll be a great first start to increase twitter followers and traffic.
Here’s an experiment to show you how it works: Click here to show some love to me.
Tip #2: Add a unique bio or company history.
People want to know who you are or what your business is all about. They will read your bio to see if you are going to offer them information they are interested in. If you decide to use your personal information for your business account make sure you let people know your position in the company, what your business is in and what kind of relevant information you will be posting. The more information you provide potential followers, the more you will get.
Tip #3: Make a plan to Tweet consistently and stick to it.
A good Twitter feed is one that has Tweets about three to five times a day spaced out over the course of the day. More than five is considered excessive. No one wants to know everything you are doing. Less than five, or not posting for days, will lose you followers. Posting consistently is key to maintaining a healthy feed. Also, if you are going to respond to a follower on Twitter, make sure you use their @username at the beginning for the Tweet so that you don’t respond to all of your followers.
Tip #4: Use opinions or questions to start a discussion.
Don’t be afraid to pose a question or voice your opinion to your followers and ask for feedback. This helps engage them and can cause your Tweet to go viral. When this happens, more people see the post and this leads to more followers. Be exciting on your Twitter feed instead of bland.
Tip #5: Always use relevant hashtags.
Hashtags represents the topic your Tweet is about and it helps the search engines locate these topics on Twitter. If you want to get your brand known, use relevant hashtags in your posts. This helps expose your company to people who are searching for the hashtags you’ve included. Make sure you use hashtags wisely. Too many will be perceived as spam and you will get unfollowed.
Tip #6: Let everyone know your Twitter URL.
This is one of the most important Twitter tips for business. You want everyone to know what your Twitter URL is so they can follow your feed. Put it on all of your other social media profiles. Add it to your business cards, email signatures and even your website.
Tip #7: Retweet and Favorite.
Share with your followers things that you find interesting and relevant to your business by retweeting the post you read. Quite often the person who posted the item you retweeted will become one of your followers and return the favor. Favoring a tweet lets people know you exist and they might just check out your profile.
*Hint: Retweet/Quote Tweet and Favorite as much as you want. Make it a habit. People love and appreciate it.
Tip #8: Follow people who are relevant to your Twitter feed.
By following people who have a relevant interest in your business and feed you will gain followers because they will follow you. They want the information you are providing. Be careful though. You don’t want to follow a bunch of people when you don’t have many followers. Try utilizing a 1:1 ratio when determining who to follow. If they follow you and are relevant, then follow them.
Tip #9: Engage with your followers.
The last Twitter tip for businesses we offer is that you should Tweet something that would make you excited if you saw it. You are trying to market your business, but it is better to engage your audience than just promote your product with every post. Promote your thought leadership along with your product and you will engage people like never before.
So what are you waiting for. Click this link to share the love with me on twitter.