Growing your email list is an important part of making sure that you can communicate with the people most important to your business – your customers. Having a way to let them know about sales, special events or just what’s happening in the community is a great way to engage them so they keep coming back to your store or site.
There are a number of ways you can capture email addresses. Here are some suggestions:
- Fishbowl – place a fishbowl (actually any bowl or container would do) on your counter with a sign that says – “drop in your business card”. You can add an incentive if you want to increase participation.
- Capture the email addresses from those individuals that order online.
- Give visitors to your website the ability to enter their email address on line.
- Conduct a survey or contest through social media and make submitting an email address part of the entrance requirement.
Once you start capturing email addresses, be sure to upload them to your email marketing platform. Optyn allows you to upload emails individually or by importing an entire file. The video below describes how emails can be uploaded one-by-one.
So, start capturing those email addresses, engaging your customers and watch your business grow.