Everyone has an idea or product that they want to sell someone on. The biggest issue is trying to get them to like it as much as you have grown to. This doesn’t mean that you have to spend a lot of money making it look fancy; just show the enthusiasm and benefits to the idea or product and see how that goes. But you also need to execute a plan before anything. There are some different ways to go about this.
It is always better to find a targeted audience first; this way you can at least make your way into familiar waters. If you find a group who already is indulging in something similar to your idea you can always sell them on the fact that you have something they already love, just better. it definitely works about 80% of the time. We as humans are always looking for the next upgrade to life; or in this case product. Take for example the Apple Ipod. Apple was already selling their computers and software; they found out that people wanted portable music and they made it happen. Apple is a big product and with many people already investing their money into it most people figure it has to be good because it is Apple.
Like I said above, you have to highlight the benefits, not with money but with testimonials and real life experiences that people have shared about your product. Emphasize what it is that will reward the customer with use of your product. Make it personal as well, because then you create a connection along with a future sale. This America and we all love benefits, whether they be discounts or a free item. So benefits are definitely a plus and something to remember when trying to make a sale or pitch an idea to an audience.
If you are one of the people who have gone through “insanity;” doing the same thing over and over expecting a new result, then try a new marketing technique. It may not be the product but the way you are going about the presentation. Step out of the box and out of your comfort zone. It is like life, natural to try new things. Even try a couple new marketing techniques at the same time. See which one had the most impact on your audience and choose the best pitch. Some examples of new techniques would be, printing flyers, creating coupons, launch PR campaigns, etc.
Another great way is to ask for referrals and give incentive to do so. Offer something that is beneficial to both along with the gain of a new customer. Creating a simple incentive referral program can yield great results. The key is to make sure that you give people a reason to want to refer you, other than your great product and thank them in the process for doing so. Also sometimes new business is simply a matter of prospecting, whether making cold calls or sending out proposals every so often, you just have to do it. While doing this you must remember two important aspects, do not take no personally and it is a numbers game. Keep on going.
And last, probably one of the best ideas, revamp your website. About 80% of Americans now spend as much time on the internet as much as they do in front of the television. This means you must have a top of the line site. Along with this social networking plays a major role as well. There have been some statistics that 72% respondents have checked out a company’s reputation on chat boards before buying. 74% of people have based their buying decisions, at least partially on what they end up reading. Then 81% thought that blogs, online rating systems and discussion boards, gave them valuable feedback. With this being said, it is imperative that you nurture your online reputation as well as public.
Optyn is a perfect example of a couple of the above. It is a new tool for small business merchants and customers; they did not waste anytime with releasing news about it. It allows more access to controlling the emails coming in by having you opt in and out of specific subscriptions. They have a few PRs out and plan on making upgrades. They keep themselves in the light so that more and more people get exposed and make their way to them. Optyn also makes sure that they keep to their targeted audience; allowing them to prosper in effectively recruiting new customers. They picked probably the next best thing to Apple because the product is used on an everyday basis.