Even though various advanced and engaging communication channels like mobile and social networks have gained the attention of online advertisers, email continues to be used as an influential mode of connecting with consumers. The real question is, are you deploying the best email marketing practices to strengthen your relationship with subscribers and potential customers?
It is simply not enough to fill your consumers’ email inboxes with your business messages. In fact, your email should persuade them to check, read, and respond to your messages. Only then, each email will make its maximum impact and bring you more and more customers.
Continue reading to figure out the best email marketing practices that can take your message to the right audience and your business to the top:
Old School Approach – Still Works!
Despite being an old-school technique, FTAF (Forward to a Friend) still works as one of the best email marketing practices. Emails forwarded by family, friends, or acquaintances have greater chances to be responded to. Though this technique can make you win the marketing battle, consider using compelling content in your email marketing campaign to win the hearts of your consumers.
Give Some to Get More
Ever wondered what lures a person to subscribe to a newsletter, make a purchase, or become a permanent customer? Well, the more you offer to your consumers, the more you are likely to get in return. Trigger consumer curiosity by offering discount deals, coupons, or some other valuable packages in your promotional emails.
However, you’d be surprised to know that “FREE” is an apparently innocent word that can activate spam filters in no time. This is why the best email marketing campaign practices usually involve the terms like Reminder, Price cut, or Percent off.
Wonder how the best mobile email marketing practices can help you reach your targets? According to different researches, almost millions of mobile users prefer accessing their email inboxes through their cellular devices on a daily basis. It is also reported that most people use their smartphones for checking their personal emails rather than participating in social networks.
So what does it indicate? If you haven’t gone mobile yet, it’s time to make the right move! Expand your consumer-base by allowing people to access your offered content through any channel or gadget at any time from any location. Develop mobile responsive email templates that your consumers can read successfully using any platform.
Help Them Act
So you’ve got their attention. What’s next? Get the most out of every email you send to your consumers by providing then with a short, simple call-to-action. Consider using inviting clicks, catchy lines, gripping images, and compelling colors for this purpose. You want your consumers to respond to your message, so don’t hesitate to ask!
The bottom line – don’t just send out emails, try engaging your customers. Include other platforms, such as mobile and social media, in your email marketing campaign to expand your reach and capitalize on the marketing potential of diverse channels.