2014 is here and you might have come up with a lot of resolutions for yourself. Maybe you will spend some more time with your friends and family or maybe you will cut down on your diet or push it up, but what about your business? With the continuously changing world of marketing, it is imperative you start to work on ideas and ways you can better market your product in this year.
Take your time to analyze what you did in the previous year and how you benefitted or failed from your last marketing efforts, modify and alter your strategies to make this year, 2014 successful!
Here are some best marketing ideas you should adopt in 2014:
Master The Art Of Social Media
Who are the leaders of social media? Google+, Facebook, Twitter, LinkedIn, Instagram are no doubt the ‘present’ undeniable kings of social media platforms. While there are a number of new social media websites coming up this year, you should be sure that you have mastered the previous ones first. In the last few years, the popular social media platforms have generated a substantial amount of return on investment for marketers and companies. Therefore, fine-tune your efforts on these websites before you decide to move on to others.
Rejuvenate Your Content Strategy
Given Google’s emphasis that in-depth and quality content will have a great effect on Search Engine Optimization, revitalizing and creating unique content is going to become more important than ever in 2014.
It is substantially important to evaluate the previous content you have posted for your business and judge which strategy worked out better for you. Marketers suggest generating at least 1 to 2000 words content which is specifically aimed at providing solutions and you should also participate in Google Authorship. Google discussed these in details on their blog.
2014 Is Going To Be Less About Outbound
If you have big bucks invested in billboards or print ads, or you have a large amount of your budget dedicated to such outbound activities, you should consider revising.
A large number of leading marketers have made it clear that this year is going to be more about inbound marketing activities, consider investing in content marketing or paying websites to put up your ads. The best thing about these strategies is that you have real-time access to the analytics which show you track of how many people actually clicked your ad and the website as well. Better than guessing if that billboard ad did the trick, right?
Go Mobile And Make Your Website Responsive
2014 is going to be all about mobile, as Google’s chairman recently said. Smart-phones are becoming increasingly popular among customers to carry out transactions, look up brands and view and respond to emails. Therefore, you should be worried about optimizing your internet marketing strategies and modernizing your mobile websites.
Creating identical looks and functionality for your internet and mobile website can help you go a long way in delighting present customers and attracting new ones. A substantial amount of web traffic comes from mobile phones; make sure your websites is compatible with tablets and smart-phones. Along with your responsive website, make sure your email marketing is sending mobile responsive emails.