In previous blogs we talked about the importance of capturing the email addresses of your customers so you can engage them and increase sales.
One of the major objectives of engaging customers is to have your business or products stay “top-of-mind”. That means that you want your customers to think of your products or services whenever they think of a product or service you sell.
The benefit of this strategy is that you don’t have to time your communication to the customer’s purchase decision. If your business is always “top-of-mind”, whenever the consumer is looking to purchase, your product or service will at least be considered.
Many businesspersons believe that the only way to stay “top-of-mind” is to announce a sale or special. While those are great ways to engage consumers – and get people to buy and reduce unwanted inventory – they are not the only ways.
Here are some suggestions for reasons to communicate with your customers:
- Announce a new product.
- Let consumers know of your holiday hours.
- Give the consumer advice on how to handle an issue or problem.
- Notify the consumer of something noteworthy – for example, the local charity that is having a fundraiser.
- Talk about a milestone you achieved – a ten-year anniversary or 1,000th customer, for example.
Whatever you decide to communicate, make sure it is relevant and timely to the consumer. And, use a professional looking, CAN/SPAM compliant, mobile responsive email to deliver the message.
Using Optyn for your email needs takes care of all of these. They even have tools that can help you with creating a new product announcement as demonstrated in the attached video.