There is a lot of competition in the business world these days, whether you consider the online market or the offline market. As most medium to large scale companies have already established themselves in the market, it is the small businesses that have to cope with the competitive nature of the business environment the most. The difference between a struggling small business and one that has beaten its competition is that the latter is always on the lookout for creative marketing ideas while the former stays stuck in mediocrity and hoping for the concept of “open the doors and they will come” be valid.
If you have a small business and are looking for innovative marketing ideas to improve your presence in your targeted market, then perhaps the following information will be useful to you. Consider the following carefully.
Write an eBook or a mini blog series
The market for eBooks is very strong especially with the advent and subsequent dominance of smart devices such as tablets and phones. Thus, writing an eBook is one of the best creative marketing ideas you can employ. If you can use your expertise in your chosen field to write an eBook then you stand to gain a lot of unique followers.
Speak At Seminars and Community Events
There are various ways through which you can use your expertise in your field. If you are not one to write books and eBooks then you can simply start speaking at local and national seminars. You would not only be marketing your business in this manner but also establishing yourself and your business as a certified authority in a field.
Hold Free Webinars and Informational Events
One of the most effective and creative marketing ideas that small businesses can use to gain traction in a competitive market is for them to hold free webinars. Small businesses can even choose to use these webinars to create email lists for their email marketing campaigns and further give their marketing efforts a boost.
Join Business Associations
While joining business associations may not be as innovative as some of the other creative marketing ideas listed here, it is still quite effective. By joining business associations relevant to your industry, you will not only get to learn from other businesses similar to yours but also utilize lateral and vertical niches in the right manner.
Get Partner Businesses
In order to utilize lateral and vertical niches in the right manner, you will need to tie up with various businesses. You can tap into the markets of these businesses by holding contests and promotions for their target audience. Effectively, getting partner businesses can also be seen as one of the many creative marketing ideas that small scale businesses can use.
Donate To Charity
Everyone respects a business that is aware of its responsibilities towards it surrounding community. Hence, donating to charity and informing the target audience in a dignified manner is also one of the many creative marketing ideas that can be used. It is also worth mentioning here that media publications also like a good story about charity and can be persuaded to run a story about your business’s donations.
So for 2014, we ask you, the small business owner, to do something out of the box. Maybe the few ideas above are just a way to get your creative juices flowing but the sky’s the limit.