Collecting email addresses is critical to any email marketer. In fact, the success of an email marketing campaign depends on one thing and one thing alone and that is the email collection that is being used to target potential and current customers. It is not only imperative for an online business to have a huge collection of email addresses but to also have a list of email addresses that is relevant to their business. This is why there is always so much emphasis being placed on collecting email addresses within the online community. There are various ways of collecting email addresses. The following are some collections email methods that should help your business greatly.
Most people do not realize it but one of the best ways of collecting email addresses is to simply ask customers frankly and openly. The worst that can happen here is that they will decline you but if even five agree in a day then the monthly haul would be 100 new email addresses.
Have a form on your website
There should always be a collection email sample or a signup form on the website so that visitors can opt to be included in the emailing list by their own volition. The form should be simple and only contain those fields that are important.
Capture customer emails in-store
If you are a local brick and mortar shop, you have an awesome opportunity of capturing customer emails in store or in your store window. You should use every possible opportunity to ask your customers for their emails. So whether you are asking them to give you their emails during the checkout process to putting a sticker on your storefront window, use every single opportunity to get that email.
Offer an incentive or free product or service
A tried and tested method of email collection is to offer freebies or discounts, regardless of whether you are offering services or products. The freebies can act as an incentive for the potential customer to offer up his email address. And we all know, customers love incentives so why not use it to your advantage.
Have a link under your email signature
Most business owners send out a lot of emails in a single day and have predefined signatures under their messages. The link to a signup form can be included in this signature so that it reaches both personal and professional contacts.
Leverage social media websites
Social media websites have come on in a big way in the last few years. Virtually every individual in first world countries now boasts of an account on at least one social media networking website. Thus, leveraging social media is another way of collecting email addresses.
Hold informative webinars
Businesses can also hold open webinars on critical subjects related to their industry. These webinars can be free to attend with the only requirement being the provision of contact information and email addresses. This is a good way of collecting email addresses for a target audience.
Promote contests and competitions
Contests and competitions can also be a good way of collecting email addresses. The contests have to be simple and easy to compete in, with most of the focus being on candidates providing their email addresses to participate.
Use partners to discover new sources
Another way of collecting email addresses for marketing is to hold opt-in email collecting drives on partner or affiliate websites that have similar target audiences. Similarly, guest posts with sign in links can also be used to create a good list of email addresses of people who are actually interested in your content, products, and services.
Hopefully some of these can be useful. The biggest lesson to learn here is that as you continue to grow your reachable audience, you are able to engage more customers (you have access to and contact) at once. Let us know what works for you and if we missed any big ones in the comment section below.