Email marketing comes in various shapes and forms, the following are going to be just two of those formats which one can use to increase their business. So without any further ado, let’s just get right into these marketing solutions.
Opt-In “Series” Email Marketing
This is by far one of the best and most underrated email marketing tactic used by businesses. This also happens to be the secret weapon of some of the most successful household names online today. This is how it works. First you offer a freebie on your business website which is both attractive and something that you know nobody is going to refuse. To do that you can use a pop up on the home page. When the visitor clicks on the pop up ad to claim the freebie, they will first need to put in their name and email address. And that’s it, now they are subscribed to your email messages so you can send them those pre-written email messages at regular intervals giving them important information on product releases and service updates.
The best freebie you can use is the ones which offer help or how to tips for products or services, 89% of the time people click on how to freebies while browsing the internet, so use that to your advantage. The best part of using this strategy to get email addresses is that once done the entire process is completely automated. In order to do that there are a number of online sites which provide these services at an affordable price. And while the prices vary from business to business, doing your research into the various deals provided online will get you a good idea of what you need to look forward to in an opt in series email marketing service.
Sponsorship Advertising & Email Newsletter Classified
If the first one was too expensive, you can always go for a more reasonably priced option which is email newsletter classified and sponsorship advertising. If you are looking for the best bang for your buck then this is the email marketing option for you. Over the past few years, it seems like the cost of Ezine advertising has risen exponentially, the main reason being that it is an important part of any online marketing campaign, which is why even with an increased price, more and more people are using Ezine advertising as well as emails in their marketing campaigns.
Ezine advertising works best when you locate Ezines that your market demographic actually look forward to reading. This is not that difficult to do when you think about it. All you have to do is visit any ezine directory online and search for the ezine articles of your market niche. Search for a large circulation Ezines which have a good following and if you like what you read, place a classified ad and if the offers are up to snuff you will be making a profit almost every time. And if you manage to swing a top sponsorship ad, then that works about ten times better too.