More often than not the word Ezine comes about by marketers and business owners alike. The following are a few tips on how you can use Ezine articles to your benefit as part of your online marketing campaign.
Marketing an online newsletter is the only way you will let your future subscribers know that you exist. First you need to let them know that your newsletter is available and that you will have to persuade them to subscribe for it. To do that you will need to come up with an informative description which stresses on all the benefits the subscriber will receive and then promote it. You can easily promote your Ezine articles by the following methods.
- Submit them to Ezine directories
- Make use of announcement lists
- Promote your Ezine in your sig file
- Write articles and leave a link to your Ezine article
- Put a signup box on every page of your website
- Experiment with pop-up subscription boxes
- Proposing Ezine co-opts with other editors also works well
- If you have any, include subscription links within your eBooks or reports.
Use Pay-Per-Subscriber Services
No doubt you have heard the famous phrase, time is money well marketing takes a lot of time and online marketing even more so. Most editors are now turning towards pay per subscriber services simply because it helps them grow their newsletter. Of course they come at a price, and the services will also cost you more if you sign for a double opt-in method but in the end the money spent will be for a good cause, the promotion of your business.
The big advantage of having yourself your own newsletter is that it gives you the leverage you need with other editors. So, don’t be shy in your approach. Ask other editors of your market niche and offer to swap ads or better still, run a joint promotional campaign, which is a great way of getting exposure without having to give an arm and a leg. That being said, remember that editors are busy people too so make sure that you provide them with all the necessary information they need in order to make a decision.
To do this, address the editor is by their name. Mention their Ezine name, then introduce yourself and mention your Ezine name. After this little introduction, you need to tell the editor key points of your product and service and the information that is in your Ezine article. Then tell them of the joint venture that you have in mind and how it will benefit the both of you.
Now that you have already made the effort to get yourself valuable subscribers, make an effort to keep them coming back for more. There are thousands of free newsletters online so what makes you so special? Mention it in your newsletter. Always remember that great content is extremely important for any Ezine article. And since there are thousands of editors who consistently churn out great quality content, you will have to come up with some really great content to grab the reader’s attention.
So, there you have it, the best tips on how you can use Ezine articles and make the most of it without having to spend too much time or money on your online marketing efforts. And while online marketing with Ezine articles looks easy, it’s usually far from it so make sure you have a proper team of highly creative writers who can come up with the goods week after week to excite your audience and funnel online traffic towards your business website.