Successful small businesses rely on excellent marketing with their local audiences to become profitable. But here’s the dilemma in that… there isn’t a lot of budget for marketing to start with! But there are plenty of free marketing ideas available online to help solve this problem. Just remember to use your marketing resources to develop long-term relationship with the local community.
We have identified the best ideas for marketing to your local audiences and listed them down below!
1. Be an Expert at Your Craft
Are you in the hospitality business? Show up on the TripAdvisor forums and help people looking for hotel and eating out suggestions in your area. Guide them to your niche in the town and then impress them. Are you a photographer, realtor, or may be a wedding planner? Use relevant online forums and niche social media websites to help others and provide useful information. This will let everyone what you do, and how good you are at doing it. Nothing beats word of mouth advertising!
2. Harness the Power of Email Marketing
Use your email or blog and get visitors to opt-in to an email marketing program. You can even collect their email addresses manually, in-store when collecting written reviews. Give them an incentive to sign up for your emails; this can include a free gift or an informative never-before-seen download. Get started with email marketing by sending bi-monthly or even weekly newsletters. Make sure you leave your mark by using a powerful call to action and an attractive signature.
3. Use Contests and Coupons to Get Their Attention
These are a great way to engage and reward your customers. But there is an additional advantage to using these tools. You can use to track user engagement and harness the power of people by setting up your coupon codes on places like Groupon and Google Offers to attract new customers in Bulk.
Other honorable mentions for this category include: client appreciation programs, frequent buyer rewards and affiliate programs.
4. Indulge In Some Photo Fun
Now here’s a marketing idea that really is free! Use Flicker, Pinterest, Instagram, Twitter and Facebook to your advantage. People love to look at sneak peeks and behind the scenes so you should give them what they want! Share product pictures, company events and other interesting tidbits from your small business to engage your followers and enhance their engagement with your brand.
This isn’t just for fun and games. It is all part of finding new and novel ways to linking to your website and driving the traffic there. So don’t forget to fill out the profile pages for your social media sites.
5. Let Your Customers Know They Matter
Give Valued Customer Discounts to returning customers to ensure that they remain yours for life. This and other Loyalty Marketing tactics don’t cost anything upfront but can go a long way in ensuring that your local business will have some great customer relationships to boast of. And trying to develop a personal relationship with customers lets them know that you care for them and appreciate all their business, ensuring the success of all your ideas for marketing.