The term “Lead Capture” refers to capturing the contact details of the visitors, fans and customers of your business so you can engage them and entice them to return to your store or site.
One of the critical pieces of contact information is the email address. With an email address you can communicate specials, deals, new product announcements or any information that will get consumers to buy and/or keep you “top-of-mind” with them.
It also helps if you use an email marketing provider like Optyn to create and send emails. One of the advantages of Optyn is that you can quickly and easily create beautifully designed, CAN/SPAM compliant emails that are 100% mobile responsive.
Optyn also allows email addresses to be segmented into categories. For example, you may want to have an email list that contains customers that have purchased “x” times in the past “y” months and another list of customers that haven’t purchased in a long time. You can then create one email message to reward the frequent shopper and one to get the non-buyer to buy.
Optyn also makes it easy to upload your email list as the attached video describes.
In future blogs, we’ll discuss how to upload emails one at a time and create general and product announcements.