There comes a time when the business is done between you and a customer and the only thing left is the time in between when you will work with them again.
It can be a waiting game, trying to figure out if your business was good enough that they will come back. Well there are some ways that you can push them right back into your arms. And if none of these work then, you must have did it wrong.
Deliver some news that the customer could use
When you are delivering news to your clients you have to make sure that it is going to benefit them in some way or another. There is a new tool called Optyn that let’s your customer choose what information they want from you. This is beneficial because sending out useless information will only push them in a new direction. Say you worked for a real estate agency and you got some new information on the neighborhood and community; this would be something that would interest the client. It also lets the family know that you are looking out for their best interest as well, wanting them to know as much as they can about the environment that they will be living in. With Optyn this can become a simple task to do without you even having to be there to personally send out the news. You can personalize your settings for it. An excellent tool to have, I guarantee.
Offer an unusual gift
This one is very optional but it most likely will help. Sending an unusual gift lets the client know that you cared enough to listen to their story or likes/dislikes. This allows the client to see a side of the business that isn’t usually shown, the fact that the company really cares and wants to make the client as comfortable as possible with them.
Remember important events in the customers’ life if ever mentioned
This one goes along with the one above. If you remember a birthday or anniversary then go ahead and send a card thanking them for business and also congratulating them on their special day. Again, it creates the foundation of a comfort level that they will have with you in the future.
Give them a call
An email is nice and all; you can fit as much wording as you want into it, but a phone call is more intimate and personal. Reaching out to your customers just to follow-up and see how they are liking the product is a good way to tell if they will still be with you in the upcoming months. Depending on their response, always see if there is anything you can do to make the experience better or see what it is that you are doing wrong.
Make a social networking connection
With social networking nowadays it makes it extremely easy to keep in touch with clients. It also creates a more informal and friend-type basis. Let them know that they aren’t just a contract waiting to be signed, show that you can connect on different levels with the company. Even if they are just money to you don’t make them feel that way. It creates a rift and the client will pick up on it immediately. Some people respect it and some people get offended by it.
One way you can do this is put yourself in the “save the day” role. Remembering what past clients have said about what would help them have a better experience is key to the business. This way when something comes up you will be prepared in how to handle the situation. You will have gathered enough information to properly assist the client in any need they may have.
Surveys are another way to get feedback on how you have done in the past. Asking for feedback also shows that you care for your clients; it can stop small problems from becoming big ones. You become aware of issues that you may not have known about before.
Referring business to your clients
This one is a way to get in the good graces of your clients. Networking is a two-way street. Send a call or a brief email that you have referred them to someone and expect to be called. The heads-up greatly increases the relationship because the customer will most likely take the call.
Regardless of how you choose to stay in contact with your clients, make sure that you are consistent in what you do.