Email marketing has been around for as long as the internet has been available to the masses across the planet. And even though there has been a history of annoying spam, including completely irrelevant and irritating campaigns, email marketing has grown to become an incredibly powerful marketing tool for businesses, both online and offline.
If you wish to avoid becoming yet another email that most people would not even bother to read before they hit ‘Delete Forever’, you need to learn how to do email marketing successfully.
The Email Marketing How To:
In a lot of ways, being successful at email marketing requires everything you would do when engaged in other forms of marketing. Read the following how to tips for email marketing to learn how you can use it more effectively.
The Attraction Agenda
The primary purpose of email marketing, or any marketing for that matter, is to attract both potential and existing customers. You will find it extremely difficult to do with poor email design. Be creative with your email’s layout, use attractive images and colors, and always provide the choice between text and HTML.
The Relevance Race
In today’s global marketplace, all the demand is for relevant content. Make relevance your prime marketing mantra, and make sure that your emails are highly relevant. Personalize each email according to the individual recipient and you will experience a significant rise in your response rate.
The Comfort Consideration
This is one of the least considered, yet most important tips on how to do email marketing successfully. Always give your prospects and customers due consideration in your emails. Make the emails easy to browse and save their time by delivering your message at the top. Send your emails during work hours – people will be more inclined to read them then – and keep away from their inbox on Sundays.
The Incentive Idea
For your emails to be effective, they need to answer the one question that a potential customer would always ask you face to face, even if not in so many words: ‘What’s in it for me?’ Provide your recipients with an incentive, give them a reason to participate, and watch your response rate rise beyond expectations.
The Landing Luxury
Customer patience is at a historical low as their expectations rise on a daily basis. If you want to know how to do email marketing successfully, do not waste the time of your email’s recipients with hyperlinks to your home page. Lead them where you want them to go – to the landing page that increases your sales conversions – and make sure that the forms on your website are easy and quick to complete.
Effective email marketing can be a powerful tool, and it is not too difficult to do it successfully. Consider the tips above and apply them to your email marketing campaign, then sit back and relax as you watch your response rates, sales conversions and profits grow.