Many businesses do not know what they want to be when they grow up. That reflects in their email marketing campaign. Since email is an important part of any marketing campaign, it is important to get all aspects of it right the first time, because the only thing which is worse than receiving a bunch of emails in your inbox from people whom you don’t really know, is receiving emails which do not make sense or fall short in some way, shape or form.
The following are some of the points to keep in mind when one is working on their email marketing campaign.
The Use of Clear-Cut Copywriting
What you use as a title is critical in an email marketing campaign. The best way of being certain that you are specific enough is by asking yourself if it’s possible that your words could mean something else. If they are, then your headline is probably too vague. One of the best ways of creating a captivating headline or subject line is by asking yourself the question, “what would a five year old understand about what I am trying to say?” This question is important because if a person get your mail in their inbox but doesn’t “get” what you are trying to say, they will most probably unsubscribe or delete your email.
Use Verbs (Lots & Lots of Verbs)
One of the best examples of excellent conversion-focused copywriting are headlines or subject lines that start off with a verb, by asking the user to “DO” something. Using action-oriented verbs will reduced the passivity on the part of the reader, because they will know exactly what the intent of the email is. There is no doubt that the main goal of any email marketing campaign is to get people to order a specific product or service, that being said, there are still many businesses which use email marketing but fail to give the readers a target to aim at or a roadmap to follow in their verbiage.
Mastering the Subject Line
Always create a subject line which is both compelling and intriguing to the reader. Using compelling words, such as, “free” “sale” or even phrases like “bad news” can provoke a person’s curiosity enough for them to click your email. Offering useful information or educational content for free is also a good way of making use of your expertise and getting a reader to click on your email.
Remember that a subject line is a promise, so if it, as in the content in your email, fails to provide what it promises, the reader is going to be upset. This is the reason why businesses should offer the readers value, rather than just a sales pitch of their product or service. The main goal of any email marketing campaign is to not only convert readers into clients, but to make people WANT to receive and read emails from you.
What You Earn Per Click
So, you’ve come up with a catchy subject line, and you’ve got the email opened by persuading the reader to click. Now, the next question on your mind should be on how much you have earned through that click? Earnings Per Click or EPC is calculated by multiplying the number of people who actually purchased and the average purchase price of your product or service, then divide that by the number of people who clicked on your email. If you’re not impressed by the figures you’ve just got, there is a way to improve the EPC of your email marketing. Simply find out which offers made you the most money then use those offers more often while regularly tweaking the rest until they generate the desired numbers for you.
Email marketing is an effective tool which can be used to convert potential clients into customers, and customers into loyal customers. But that is only possible when done properly; using the tips mentioned above will make sure you are on to a good start with your email marketing campaign.