But how do you keep your existing customers happy and engaged?
The main way to do this is keeping the contact. Find out what really makes your clients happy and try to provide the solution to their problems 99% of the time. We know it won’t be 100% because we know you are human. Try the best you can at being able to respond ASAP to complaint or even just a compliment on how well the product has been working. Always display the kind of effort you would want yourself to experience. Place yourself in their shoes as a customer and act as such.
Here is a better break down of what I mean. First, identify the best customers that you have. Get details about their habits, profiles, and preferences before characterizing them. Create a customer database that can be accessed and edited whenever by the staff including the sales, marketing, customer service and billing. Then, monitor this data very closely so that you build a habit in updating their information. Ask the customer questions about their purchases, finding out their preference, and what may or may not be wrong with the opposing product that they didn’t go with. Know your customers like the back of your hand.
Also when you create such a bond with your customers you can cross sell or up sell additional offers and products, which makes them happier and wanting to come back for more. Communicating with customers in the medium they prefer, direct mail, post cards, e-mail, phone, letters, flyers, or in some cases the annual thank you note is noticed. They realize that you respect their wishes as to how they want to be contacted and then they build respect for you as well.
All in all, it only makes your business better. By allowing yourself to love making your customers happy it becomes habit and you won’t even think twice about. Growing your company is one of the big goals and everyday needs to involve your clientele, and not just what they purchase.