As a small business entrepreneur, venturing into the world of complex marketing strategies can be intimidating and confusing. However, in today’s world where people are holding tight to the strings of their purse/wallet and being extra cautious about where they spend, an effective marketing strategy becomes vital for the success of your business – even if it’s small.
Below are 10 simple marketing tips to help you grow your business.
1. Review Your Product
Are the products and services you offer meeting the requirements of existing customers? Is there a need for improvising and innovating to attract new customers? If what you aim to sell is not needed by the customers, it won’t sell.
Offer complimentary products or services – for example, hairdressers offering spa therapy. Diversifying into complimentary products or services can give a boost to your business because it will save the time (and maybe money) of people to go to different places for related things.
3. Stay Updated With Market Trends
Is there a competitor using latest technology? Have customers found a better product or service? What new trends are emerging? Stay connected with the market changes and improvise your business accordingly.
4. Consider Competition
Understand who your competitors are, analyze how their offerings differ from yours and what you can do to get better?
5. Use Social Media
People eat, drink and sleep social media. Using this channel, you can reach a huge number of target audience with minimum or no cost at all. You might have a Facebook or Twitter account already but you should also tap other social media outlets like Pinterest, LinkedIn and Instagram.
6. Create Mobile Friendly Content
Today, nearly everybody has a smart phone or tablet in their hand or pocket. Create mobile friendly email and websites that can be access and viewed on-the-go on the small screen.
7. Have an Email List
Outbound communication with the target audience through email marketing is a cost effective and useful means to stay connected. Have an email list of your target audience, take their permission before spamming them, segment the list into categories and send out regular emails about new products or offers.
8. Use Many Sales Channels
Try to make it more convenient for your customers to find and buy what you are offering. If you can sell online, do so. Attend events and fairs or venture into third party sales opportunities such as franchising and retail outlets.
9. Build Client Relationships
Building and strengthening customer relationships is critical as it helps to develop trust and generates positive word of mouth. A happy customer will tell others about your good offers and the ripple effect will go on.
10. Create a Feedback Process
And value the feedback. Make sure your customers have the opportunity to rate or comment about the quality of your product or service. If the customers have complaints, listen and respond – don’t give a cold attitude. Customer feedback is a great way of gauging the success of your business.
Just remember that these are not instant game changers and nothing will change overnight. The key is determination and persistence.