Of all the ways one can use to direct web traffic towards their business website, email marketing is by far the most effective. Of course, email marketing in itself means many different things to the online marketer mainly it spreads on a wide variety of formats, over here we are going to cover just a few of the possibilities of email marketing.
But, before we get into the details, the following are some of the types of email marketing which can be used by businesses.
- Unsolicited bulk email marketing
- Opt-in email list rental
- Email newsletter classified and sponsorship advertising
- Email newsletter solo mailings
- Email newsletter network advertising
- Opt-in “series” email marketing
Unsolicited Bulk Email Marketing
UCE or unsolicited bulk email is one of the most complex email marketing strategies. One can tackle the rigors of UCE themselves, all they will need is a lot of ISP connections because they will be canceled before you can say unsolicited bulk email marketing campaign. But to stay safe you can always hire the service of an online marketing company to do all the heavy lifting for you instead. That being said, the fact remains that UCE angers the crap out of a very large percentage of recipients, which is why it is such a risk, but if you happen to succeed the rewards are twofold.
Opt-In Email List
A more cleaner version of the UCE method is called opt in email list, in which you just pay the company and they send your email to an email list for you. This is by far the most easiest way to go if you don’t want angry customers. As long as the recipient is not being paid to read the messages this email marketing strategy is the more profitable of them all. The only problem here is that in most cases, you will have to pay per address, and since the mailing lists are usually very long, it could cost you quite a bit, but there are services out there who provide opt in email list rentals at very reasonable prices. The best part about using this technique is that it allows a business to create web traffic without having to pay too pay too much.
Email Newsletter Solo Mailings
If you are looking for an even better way of using email newsletters than use the email newsletter solo mailing option. On doing some research you will come up with some great text and HTML solo mailing options on very affordable prices. When done properly, Email newsletter solo mailings have the ability to return more than four to five times the amount it costs the user in the first place, making it a very feasible options indeed. But then again, the list must be tightly targeted to your market niche and customer demographic or it just won’t work.
Email Newsletter Network Advertising
And finally, email newsletter network advertising is when you pay management sites to run top sponsor ads across their network of various different newsletters. The traffic can be targeted to every niche imaginable, and is much faster than having to find each of the ezine articles relating to your market niche yourself. This is the main reason why most online marketers claim that email newsletter network advertising is the best way to move ones business forward.
Online marketing and especially email marketing is not each and requires both time and patience. But sticking to the options mentioned above when it comes to using email marketing for your campaign will enable you to succeed in the online business world.