Opt-in is basically a term which is used to classify bulk emails that have been subscribed by the recipient. For those business owners who were wondering how they can start their opt-in email campaign, this is going to be a condensed primer for getting started.
Can it be Considered as Spam?
The first question that comes to mind is can bulk email be considered as spam? This is a valid question. As the name implies, opt-in emails mean that the recipient has confirmed that they want to receive opt-in emails from businesses. The recipient is also able to unsubscribe if they find that they are no longer interested in receiving any opt-in emails.
Is the Content in an Opt-in Email Important?
Just like in any interactive marketing campaign, the content of opt-in emails is extremely important to attract the reader and convince them to buy your product of service. In opt-in emails, the subject line needs to be both information and succinct and the text itself should be concise. Customer references should also be used to drive the rest of the message. Also, adding at least two hyperlinks embedded in the text can work wonders as well.
HTML or Textual Content
Many online marketers often seem confused on whether to use textual content or rich media, as in HTML. Normally, if you are looking to send your opt-in emails to a consumer, using the HTML format provides snazzy graphics which attracts the customers. On the other hand, if you are mostly targeting corporate clients, then most of them prefer text only, mainly because it goes straight down to business.
The Cost of opt-ins usually depends on the target audience demographic. As a rule of thumb, business owners who are looking forward to using opt in emails should expect rates of up to $.25 per message. But the rate mainly depends on the size of the media buy and the frequency of its usage. Some other factors which determines the cost of opt-in emails is vendor selection and market conditions.
What to Expect in Terms of Response Rate
The numbers usually fluctuate based on the market segment and also depends on those that clicked through from your message. Industry averages range from 4% to up to 20%. This is where message testing comes in, which means that you need to develop and then test your opt-in campaign from time to time.
Finally, the most important aspect of the process is to set up a tracking report which will enable you to analyze the results from the opt-in marketing campaign. One can easily do this by inserting 1 or 2 HTML codes on 2-3 pages of the website
Finally, the last and most important part of the process is setting up tracking reports that will enable you to carefully analyze the results from your opt-in e-mail campaign. This is typically done by inserting 1-2 lines of HTML code on 3-5 pages of your web site. A report can then be generated which is able to show the number of respondents for each web page.