Email marketing today is an extremely easy, highly affordable, and an incredibly powerful tool. It can be particularly helpful for aspiring entrepreneurs, small business and for nonprofit organizations. If you wish to reach out to promising prospects, stay in touch with existing customers, and enhance your sales conversion rate, you need an effective email marketing strategy.
2014 has begun, and it brings high expectations from increasingly impatient customers who are always on the move. E-commerce continues to grow at an incredible rate, and thousands upon thousands of businesses are setting up shop online on a daily basis. In order to remain visible in such a crowd, you need to employ powerful email marketing techniques and develop a top email marketing campaign.
The Compatibility Strategy
In a marketplace that is progressively more mobile every year, with the number of emails being opened and read on mobile devices only set to increase in 2014, you need a highly compatible email marketing strategy. Your emails should incorporate a responsive design and render well on all the latest mobile gadgets, including smart phones, iPads and other tablets, providing your recipients with the facility to view your message whenever and wherever. Mobile responsive email templates will make or break your conversion in 2014.
The Automation Strategy
Automated emails are the lifeblood of an effective email marketing campaign, and they will become more so in 2014. Inquire about the best email marketing software available, and use it to set up your automated emails. Alternatively, you can opt to acquire the services of a top email marketing company and have them set up marketing automation for you. The technology will do all the work for you, increasing your response rate and enhancing your sales conversions as you reap the benefits.
The Excellence Strategy
So how do you keep pace with the rapid changes in customer expectations and with the rising impatience? You only provide them with excellent content and nothing else. Content marketing has been predicted to play an increasingly crucial role in the world of business in 2014. There certainly will be an inundation of content to add to the information overload and you simply cannot rely on quantity.
In order to survive and to stay ahead of the competition, you need a top email marketing campaign, and for that, you need to deliver excellent and quality content. Make it relevant according to your target audience’s preferences, use a lot of images (relevant ones), and make certain that the content provides value to the email’s recipients.
Your email marketing strategy for 2014 should ideally be an amalgamation of the three listed above. Add your own touch of creativity, imagination and innovation to them, and you could have a year full of profits and success with a top email marketing campaign that will propel you to the very top of your particular industry.