Discounts! Discounts! Discounts!
There has been a study done by Bluehornet Report on which was the most important reason for signing up to receive emails from companies seeking your business:
- To receive discounts in 2012 72%; in 2013 83.5%
- To get products/services updates in 2012 9.1%; in 2013 6.4%
- If they loved the brand in 2012 8.2%; in 2013 7.0%
- To participate in product research in 2012 10.0%; in 2013 3.1%
Consumers love discounts and that is clearly shown through this study. It is something that has been known for years but to really see the numbers shown to you it is still kind of amazing that nothing else matters but the wonderful deals that have been offered over time.
Marketers are smart in figuring this out. More and more offers get made each and every day. No one may notice but if you pay close attention you will see that marketers are getting creative with drawing people into their websites or have done a little extra in making their product look more appealing than it really is. There is always exaggeration but it works.
They make it easier to access their deals. On our mobile devices we get all types of advertisements, especially on apps because we don’t want to pay for the $1.99 version without the ads. They just pop-up; most of the time they get ignored but when they do get clicked on people sign up with email because of the convenience of it. So marketers are learning that America IS lazy but when the deal comes to us how can we ignore, right?
That is why Optyn, a new company, has emerged. You can send out your information whenever you want but to the right people. These people, who love the discounts and the feeling of earning something of value for so little, Optyn helps with personalized categories of information, in other words creating email campaigns. Marketers can set up what you would like to send to your consumers and not even be there to send it, which saves you some time to do other important things involving moving your product forward.
It is one of the simplest marketing solutions to allow you to produce announcements, coupons (those discounts!), promotions, company news, and so much more. This product really utilizes the numbers above. Optyn organizes your email list and can quickly increase it by adding the widget to your website to help collect subscribers. It is truly an amazing creation.